A Customer-Centric Approach to Utility Marketplaces

How Do Utilities Need to Change in the Age of Amazon?

In the era of Amazon, customers are shifting how they purchase and interact with those offering goods and services, and energy-related services have become no exception. For utilities looking to deepen their customer engagement, and grow their position as a trusted advisor, utility marketplaces have been identified as a way to meet rising customer expectations.

In this webinar two utilities in different stages of their marketplace launches will describe their approach, results to date and lessons learned along the way. Sacramento Municipal Utility District, an example for those in the early stages of navigating energy marketplaces, will discuss their experience delivering an offering based on customer input and data. Xcel Energy, as an early mover in integrating home energy audits and other advanced functionality, will describe how they have adapted to this new market structure for selling energy related products and services. Simple Energy and Pick My Solar will share their experience with utility marketplaces, how they have partnered with utilities, and where they see energy marketplaces heading in the future.