Webinar Designing and Marketing Community Solar Programs for Low-Income Customers May 11, 2017 2:00 pm EST 60 mins Register for Webinar Non-members $199 Members Free Register for Webinar Low-income solar programs have historically been difficult to design and implement at scale — think roof-by-roof Habitat for Humanity style projects. However, lower solar costs and new design ideas have brought fresh energy to this important, yet underserved, market. The challenge is to develop and promote programs in a way that this segment of the market finds attractive while saving utilities money. Join SEPA, the Pacific Consulting Group, and the Rocky Mountain Institute as we examine both low-income community solar concepts as well as larger scale models. In addition, this session will show how new market research on the low-income segment can be used to forecast which program designs and communications strategies will be most successful. Participants will gain insight into how to design and introduce programs that can save money over existing bill subsidy arrangements while providing thousands of low-income customers with solar benefits. Register for Webinar Not a member? Learn more about the benefits of joining the SEPA community. View Membership Info Share Share on TwitterShare on FacebookShare on LinkedIn About the Speakers Brian Doyle Vice President, Client Solutions As Vice President of Client Solutions, Brian’s role is to help utilities and other organizations develop new products and exceed their customer experience goals. He’s led over 50 experience improvement projects with PCG, MaritzCX and as Vice President of Marketing at Genworth Financial. Brian’s leadership experience began as a US Air Force pilot where he commanded 31 combat missions in Kosovo as well as transported the Presidential motorcade around the world. Brian has a bachelor’s degree in Astrophysics from the US Air Force Academy and a master’s degree in Systems Engineering from St. Mary’s University. Tom Cooper Director, Client Solutions Founder and former CEO of PCG, Tom’s current role is to guide development and application of innovative marketing models of customer experience and choice. He has a broad background in marketing and operations improvement, especially in service environments and for public sector organizations. Industry experience includes energy and utilities, financial services, healthcare, technology, professional services, education, transportation, telecommunications, construction and public administration. He has spearheaded development of PCG’s marketing and operational analytic models that have been widely used to introduce new products and services, improve market performance and reduce cost. Tom has an AB degree in Economics from Princeton and an MBA from Stanford’s Graduate School of Business where he has taught marketing courses. Coreina Chan Principal, Rocky Mountain Institute Coreina is a Principal within RMI’s Electricity Innovation Lab. She leads eLab Leap, an ongoing RMI project dedicated to empowering and improving the lives of low-income communities and households in a clean energy future. Her team convenes the eLab Leap Social Change Lab in New York, which brings together stakeholders from over 45 organizations to develop and implement unique solutions for low-income energy needs in the state. Coreina manages eLab Leap’s targeted research and support for emerging DER business models that serve low-income customers. Before joining RMI’s eLab Leap team, Coreina was a Manager in the Buildings Practice. She specialized in facilitating design and industry charrettes, with technical areas of concentration in daylighting, water conservation, and life-cycle cost analysis. Coreina planned and facilitated over 20 innovation workshops for building projects, each bringing together between 15-40 multi-disciplined stakeholders to set building performance goals and identify viable design strategies. Prior to joining RMI, Coreina worked as a securities trader (six years) and as an architectural designer (three years). Coreina has a Bachelor of Arts degree in Architecture from Yale University. Kieran Coleman Senior Associate, Shine, an initiative of Rocky Mountain Institute Kieran is a Senior Associate within RMI’s Electricity Practice. He currently works with RMI’s Shine community solar initiative, which is accelerating the deployment of community solar. Kieran supports community-led efforts to realize the lowest cost and highest value potential of community solar, specifically through optimal business models, ownership structures and project financing. Kieran joined RMI in July 2015. Previously, he worked for a pre-seed stage start-up company based in Colombia, which sought to combine atmospheric analytics, grid analytics and portfolio finance methods to identify optimally sited portfolios of small- and medium-scale distributed generation renewables projects. Previously, he consulted for the World Bank and Rockefeller Foundation on rural electrification efforts in India, specifically around transparent market-making policy and regulation to enable the entrepreneurial energy services economy to meet existing social and economic need for relatively cheap, clean electricity through microgrids and DG renewables. Kieran’s prior experience includes researching East Asian political economy with the Center on Strategic and International Studies (CSIS), international economic forecasting with the PNC Financial Services Group’s Economics Group, and a year-long position offering program support and analysis for the U.S. Department of State’s Office of Iraq Political-Military Affairs. Kieran received his Master of Arts, from The Johns Hopkins University School of Advanced International Studies (SAIS), and Bachelor of Arts, from The Johns Hopkins University.