SEPA Virtual Member Meeting: A Look Back at 2020 and Preview of 2021

Julia served as SEPA’s President & CEO from 2004 – 2022, providing leadership and strategic direction for the organization. She guided and oversaw all of SEPA’s research, education, and collaboration activities for its 1,100 member companies and the broader energy industry.

Julia was a visionary non-profit leader at the center of the transformation in the electric power sector to a clean and modern energy future. For the past 20 years, she has advised and collaborated with utilities, solution providers, and government agencies on business models, grid modernization, and clean energy policies, strategies, and programs.

She led SEPA through significant expansion in recent years, including rebranding from the Solar Electric Power Association to the Smart Electric Power Alliance and merging with both the Association for Demand Response and Smart Grid (ADS) and Smart Grid Interoperability Panel (SGIP).

Prior to joining SEPA, Julia worked for ICF International where she supported EPA’s implementation of the ENERGY STAR program. Julia – a graduate of Cornell University – walks the talk, driving an EV and living in a PV-powered home in Northern Virginia with her husband, two children, and dog.

Adam Wasserman was with SEPA from 2014 – 2023. During his time as Vice President of Marketing & Communications, his team led an organizational rebranding, two successful mergers, and a mission that grows membership, engagement, and retention each year.

At the intersection of marketing, membership, and communications, the team oversees SEPA brand strategy and market awareness. They play a critical role in new products, services, and initiatives, as well as in creating the messaging to engage members, convert non-members, and capture the attention of the industry.

Prior to SEPA, Adam worked with non-profits, technology companies, film and TV productions and advertising firms. A native of Washington DC, he earned his degree from the University of Arizona.

Brad was with SEPA from 2015-2023 as Manager of Executive Affairs and Director of Membership. In this role, Brad recruits new organizations into SEPA’s community and ensures that current members are getting value from their membership with SEPA.

Prior to joining SEPA, Brad worked at the Harvard School of Public Health in Boston and for Rep. Emanuel Cleaver from Missouri on Capitol Hill. Brad has a Bachelor of Arts in Political Science from Dickinson College in Pennsylvania.