Supercharging EV Growth: How Colorado has Accelerated Into the Lead

The U.S. is experiencing a major slowdown in EV sales growth, dropping to just 7% in 2024, after surging 89%, 66%, and 50% in the previous three years. Yet, Colorado has defied this trend, achieving a remarkable 50% growth in EV sales.
How did Colorado accomplish this—and how can other states, utilities, and communities replicate its success?

Join us for this insightful webinar, where we’ll explore how the Colorado Energy Office developed a bold vision—nearly 1 million EVs by 2030—and then executed a comprehensive strategy to make it happen. A key driver of this success is EV CO, an innovative education and outreach campaign that has accelerated EV adoption across the state.

What You’ll Learn:

• Beyond Charging Stations: How Colorado built a holistic approach to EV adoption, including close coordination with utilities like Xcel Energy to create a seamless customer experience.
• Data-Driven Strategy: How deep market research uncovered key consumer barriers and defined six distinct EV market segments, allowing for a targeted adoption roadmap.
• Creative & Effective Outreach: How EV CO used a research-backed messaging campaign to tackle charging concerns, affordability, and lifestyle barriers—leveraging local influencers, social media, and even major sports teams.
• Applying the Playbook Elsewhere: Actionable strategies for utilities, state agencies, and local governments to adopt and scale Colorado’s approach in their own communities.

Don’t miss this opportunity to gain valuable insights and practical tools for accelerating EV adoption in your area.

Speakers:

• Garrett Fitzgerald, Senior Director, Research & Industry Strategy | Transportation Electrification, SEPA
• Bill LeBlanc, President, LeBlanc Energy Innovation, ESource
• Will Toor, Principal, Golden Strategic Solutions
• Carrie Atiyeh, Executive Director, Colorado Energy Office