51st State Ideas I The Role of the Consumer-Centric Utility (NRECA) Consumer-Centric Utilities are best positioned to continue to provide safe, affordable, reliable and resilient electricity service CCUs should continue to have the existing unique and irreplaceable ability to integrate and optimize all system assets for the benefit of the entire community Rates and Price Setting Responsibility Consumer-Centric Utilities may be optimal, find out why The National Rural Electric Cooperative Association proposes that Consumer-Centric Utilities (CCUs) are best positioned to provide safe, affordable, reliable, and resilient electricity services because they possess economies of scale, efficiencies of scope, integration, long-term vision, and consumer focus. In line with this premise, NRECA believes that the utility should be able to compete in any area that provides value to the customer, including in broadband and demand response. However, they recognize that benefit can come from partnering with third parties for data services, financing, research, demand response, and community solar programs. Author: Jan Ahlen, National Rural Electric Cooperative Association (NRECA) This report was not written by or originated from any member of SEPA staff and SEPA does not endorse any opinions expressed in this paper. 51st State Ideas I The Role of the Consumer-Centric Utility Research report Name* First Last Email* Company* Title* Phone (Optional)Job Function*AdministrationBusiness DevelopmentCustomer RelationsDistributionEngineering & TechnicalGeneration & TransmissionPlanningProjects & ProgramsRegulatory, Policy & LegalOtherJob Level*C-levelVice PresidentDirectorManagerProfessional Submit Sign me up to receive updates on Grid Integration and Regulatory & Business Innovation?